Small Business Marketing Solutions

There are tons of machine shops and sheet metal fabricators as well as other metalworking services. I have found that most shops do not have a direction, they seem to take anything that they can bid. If you look at your "sweet spot" (see our article on sweet spot) you will be able to let customers and prospects know what you specialize in doing. By asking for opportunities to quote to your sweet spot, you can be more competitive and your prospect/customer now can identify their needs with your shop. Later, you can discuss what else you do as well as re-enforcing your sweet spot to your customer.