Small Business Marketing Solutions

We see many OEM's now re-evaluating their own manufacturing operations. When they look at their own internal costs of manufacturing, many times they do not fully burden all of their operations. In order to effectively market manufacturing services, you must be able to fully understand how your customer analyzes their costs. Your customer is looking to control their costs of manufacturing and deal with peaks and valleys in their manufacturing cycle. It is a simple fact that must be exploited. You spread your overhead costs over a number of customers and you fill your peaks and valleys with multiple customers. Your customer only pays for the services that they are buying. When one job slows down, you utilize your staffing on other projects. The OEM must either lay off people or "make work" for staff during slow periods. It is human nature when the work slows down, the workers slow down also so they don't face being out of work. It is your advantage and their disadvantage when you can move cross trained employees to other work while the OEM suffers with excess capacity which is costing them money.