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Branding
Do what you do best and then make sure you are rated on that process. You need to have your customers and prospects identify you with what you do. When someone mentions machining, do they think of your company? This is why you need to make your company name is synonymous with the service you provide. This is branding. You need to make your company stand out from the others. You can do this with articles in trade journals, blogs, your web site and active participation in trade organizations. Brand your company, now!